| Things May Never Be The Same Again - The "New Normal", Jun '09 (2 pgs)
by Ronen Shefer
"No news is good news" and with fewer reports of bad news lately, some are thinking we've hit rock bottom with no way to go but up. Certainly things will get better, but keep in mind while the economy will recover one day, thing may never be the same again. This is not a pessimistic statement rather an acknowledgment that people will not repeat the mistakes of the past.
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Cutting Prices Can Be Dangerous!, Jun '09 (2 pgs)
by Joseph Vajda
During tough economic times there is an urge to reduce prices. In certain situations it can be an effective strategy. Lower prices might entice consumers to visit your business and buy more of the item or buy other goods. So in the short-term it could help the current bottom line and help create traffic and activity.
Price cutting is also called for in urgent turn around situations where it is a necessity to drive in cash. But in most other cases and in cases without a well thought out plan, it can be dangerous to a businesses long term survival. See the numbers for yourself.
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10 Steps to Survive and Grow Your Small Business, Feb '09 (5 pgs)
by Curtis A. Feldman
As bad as it seems now, economic recessions don't last forever. The businesses that plan now will protect themselves and come through this turnoil in the best shape to prosper in the long term. Read about the ten key action steps to help you to protect and grow your business during a recession.
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